Shinola, based in Detroit, has introduced the Black Blizzard. This is the latest addition to Shinola’s arsenal of timepieces. The Shinola Black Blizzard is inspired by the Dust Bowl of the 1930’s and the watch tells a tale of that era and those who were determined to overcome those tough times. The Black Blizzard symbolizes true American grit, and a willingness and determination to overcome difficulty.
This new watch is available in both 42mm and 48mm, which will suit wrist sizes on either end of the spectrum. This watch is hand-assembled in Detroit by Shinola’s team of dedicated craftsmen, while the movement is made in Switzerland.
The Black Blizzard is Shinola’s most technically demanding timepiece up to date, as it is the first titanium watch that has been manufactured by Shinola. Titanium has become increasingly popular as a material for watches, since it’s debut in the 1960’s, due to its light weight, and notable strength and durability. The Shinola Black Blizzard has a 20ATM depth rating.
The Black Blizzard is available with both a solid titanium bracelet and an interchangeable custom-made rubber watch strap. The signature branding carries through to the case’s engraved back plate. Another interesting thing about this watch is that, each timepiece accompanied with a leather bound coffee table book about the dust storms of the 1930’s. It also includes storms rare photos, newspaper clippings, and a brief history of that time which makes this watch more appealing.
The watch is run by the Argonite 5050 high-accuracy, quartz chronograph movement comprised 103 Swiss made components. It has a large double date indicator at the 6 o’clock position. Sharing the 6 position is a 1/10th of a second chronograph counter. At the 2 position is the continuous seconds indicator. The chrono-minutes and hours occupy the subdial at the 10 o’clock position. All of the hands for the subdials, including the central chrono-seconds hand, are rendered in orange, which stands out nicely against the black dial. The rhodium toned, sword shaped hands are luminous for legibility at night.